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SEO Blog Tips – How to Get the Most From Your Blog Posts

Blogging is a time-tested method for generating traffic from search engines. Well, at least it is if you understand the new paradigms of search engine optimization ["SEO"]. Here are some quick tips on getting the most from your SEO blog posts.

SEO Changes

Search engine optimization “best practices” have changed dramatically since 2010. That’s when Google started to make radical changes to the way it ranks websites. Old practices such as gaining as many links as possible and using very specific keyword ratios not only became largely irrelevant, but actually raised red flags in Google’s ranking algorithms. Today, the key is to write quality content which naturally contains your keyword phrases and semantically similar phrases. We’d like to focus on several of the most important ways to do it.

Does Personalizing Website Content Make Sense?

When planning your website, one of the first questions you will face is whether you should personalize the content on the site or go with a more formal approach. There is no absolute answer to this one, so let’s take a look at the factors you need to consider when making the choice.

Personalize?

What does personalization of content mean? It simply refers to the “speaker” in the content. If you look at a site like Fidelity.com, there is no personalization whatsoever. Fidelity is a financial brokerage site, so the content is written with the “speaker” being the business itself.

Contrast this with a site like SmartPassiveIncome.com. This is the primary site of Pat Flynn, a very popular blogger who provides business tips to his readers. Personalization is the approach throughout the site. Everything is about Pat, because his goal is to connect personally with his readers. This is a classic form of content personalization.

Checking Out the “Cheaper” Competition

We recently had someone tell us, “You know, I can get copy just as good as yours, for less than half the price.”

Naturally, we asked where such a deal was available. The answer was “At Elance, of course.”

We had heard horror stories before, about copy from Elance or similar freelancer sites. But this time, we decided to see for ourselves just what the deal was. So we signed up for an account and posted a job: a few 1000-word articles on a subject which would require a decent amount of research. We offered to pay $15-$20 per article, and specified that we only wanted native American English writers. We also decided in advance that we were only going to consider writers who had received a rating of at least 4 1/2 out of 5 stars.

Are You Losing Sales With A Weak Blog?

Give me content or give me death? This is the mantra of search engines and consumers alike. To feed the content beast, most sites start a blog and faithfully update it every few days or weeks with…useless, boring blog posts.

Do Your Blog Posts Suck?

It is a simple, blunt question with a dash of rudeness mixed in. You may want to say “no,” but we both know the answer is probably “yes.” Don’t be insulted. Admitting you have a problem is the first step to overcoming it.

The truth is most blogs are terrible. Do site owners set out to post thin content and update their blogs once every three months or so? Of course not.

The problem is time.

Hiring a Writer? Here’s What to Look For.

We hire writers all the time. Here’s a list of what we consider “essential” when deciding who makes the cut.

• Writing ability: this is obviously the most important qualifier. Is their content well-written in native English, without spelling or grammatical errors? Is it easy to understand? If it’s an article or narrative, does it deliver what the introduction or title promises? If it’s sales copy, is there a clear and effective call to action?
• Intellectual curiosity: they’re going to have to write on a variety of subjects, many of which are new to them. Are they interested to learn about new topics and grasp new material quickly? Are they good researchers, and does their research translate into authoritative copy?