Press Releases

October 15, 2013
Contact: Phil Sirkin, Prestige Writing

Service can trigger news coverage while also powering online presence

San Diego, CA – Prestige Writing, a San Diego-based company providing content services for corporations, small businesses and websites, has announced that they’ve added press release writing to their portfolio of services.

Prestige Writing’s affordable PR packages can focus on a new company product, an important corporate development, a new hire or a human interest story involving the company. Prestige can even find newsworthy items of which you might not be aware, and custom tailor a press release to promote your company in the body of the release. Naturally, the more attention a press release attracts, the more coverage a company will receive.

Often, companies have their press releases composed by the CEO or an employee who can write well. The problem is that CEOs and employees are usually not sensitive to what news outlets look for when scanning a press release. Dozens or more PRs cross the average journalist’s desk every day, and most go into the trash within seconds. Without a specific (often date-specific) news peg or a compelling human interest angle, a press release will usually be discarded immediately.

Prestige Writing principal Phil Sirkin has spent several decades as a news editor, evaluating hundreds of press releases a week for newsworthy stories. He has also spent years in the press relations office of a major University, writing press releases and pitching stories to journalists. He brings that experience to writing and/or editing every PR produced by the company.

Press releases can serve another important purpose for companies with an online presence. They are often reprinted on authoritative news sites around the world, providing quality backlinks to a company’s website. Sirkin and co-principal Rick Chapo have utilized this strategy for years in promoting websites, and are in a unique position to craft releases to gain the most online presence possible.

Prestige Writing is offering free consultations for prospective clients. They can be reached at 1-888-803-1334.