Welcome to Prestige Writing

Prestige Writing is owned and operated by two professional writers with decades of experience in writing for print, broadcast and the web.

Phil Sirkin is an M.B.A who began his career with five years of writing for a major American broadcast network, while also training newer writers in professional style. He spent the next 20 years in broadcast and sports journalism, winning awards from the Associated Press and the Society of Professional Journalists, among many others. He has also had freelance work published in dozens of major U.S. newspapers. He has spent the last 10+ years working in online media, writing and doing Search Engine Optimization for his own websites and many others.

Rick Chapo has been a practicing attorney for several decades, and also has spent the last 15+ years researching, writing and doing SEO and search engine marketing for both his own websites and other sites. His work has been published on hundreds of online websites, including SoCalInternetLawyer.com, BloggingTips.com and TheCompleteLawyer.com.

Phil and Rick work with a talented group of writers with combined decades of experience. But all work produced by the staff is personally proofed and edited by either Phil or Rick before delivery to the client, ensuring the highest quality possible.

Welcome to Prestige Writing. We specialize in high-quality content.

- content planning and promotion
- website copywriting and critiques
- articles, blog posts, sales copy and press releases
- copy editing and proofreading
- social media planning, promotion and posts

We are owned and operated by professional writers with decades of experience. We don't subscribe to the "1000 words for $10" web mentality which seems to be a growing trend. We pride ourselves on producing quality writing you'll be proud to call your own.

We will work to fully understand your needs, and then create copy which will engage your readers and produce results.

Complicated information presented in a clear, understandable style? Authoritative presentation of your company's mission and goals? Compelling sales copy with a call to action which will motivate potential buyers? That's what we do.

We can also edit and revise your existing copy for clarity, spelling and grammatical errors; make it search engine friendly; or plan and execute a full content strategy for website, blog and social media posting.

Please explore our site, and then contact us with questions or to receive a no-obligation quote. We're looking forward to putting your ideas into words.

You have hundreds of writers and writing services to choose from. What makes us different?

- We're not just writers with decades of experience and advanced degrees. We each own our own businesses as well. As writers, we understand how to communicate fully and clearly with customers and web visitors, and how to create compelling sales copy and calls to action. As businessmen, we understand how to communicate with you to learn about your business and ascertain your needs. And we're sensitive to the importance of ROI when you're investing in content.

- We're not just pens for hire. We've created content for hundreds of our own websites, and that real-world experience allows us to create content that works. We've also spent more than a decade doing search engine optimization for our own sites, so SEO-optimized copy is second nature to us.

- We keep abreast of trends in search engine marketing, which are reflected in our services. Just one example: Google is rewarding websites more than ever for longer, high-quality content. So we've started offering standard packages of 2000-word articles to take advantage of this SEM trend.

- Quality control is paramount. Phil and Rick work personally on many of our clients' content. But even if another staff writer creates content for you, either Phil or Rick personally proofs and edits that content to be sure it meets our standards - and yours.

Writing is easy. Writing to accomplish a specific goal  is challenging. That's why we love our work.

- Phil Sirkin, Prestige Writing

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Barry Waxler

Universal Financial Consultants
http://www.barrywaxler.com

Phil and Rick are exceptionally talented writers. They understand my project goals and deliver exactly what I need, on time and on budget. I use them regularly and recommend them highly.

Sharon Sulzner

Sulzner PR, Inc.

I use Prestige for all my online content. Nice to know I can give them a project and know I will get back quality content without any fluff or mistakes.

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WRITING SAMPLES FROM PRESTIGE WRITING

LAS VEGAS BUFFETS: BETTER THAN EVER!

Even if you’ve never been to Vegas before, you’ve certainly heard stories of Las Vegas Buffets – the never-ending food and the impossible-to-believe prices. Well, unlimited steak and eggs for $1.99 is sadly a thing of the past. But the never-ending food is still there, and the good news is that because of the higher prices, the quality of buffets in Las Vegas is better than ever.

Before getting into a list of the best Las Vegas buffets, there are a couple of things you should know. Buffet lines can get very, very long – and the better buffets may actually cost you more than a meal at a fine restaurant back home. There are some easy ways to avoid the lines and to lessen the dent in your wallet, though:  the food selection is very often the same for lunch and for dinner – but lunch prices are usually lower. And you’ll have the same experience at a buffet during afternoon or late evening hours, without having to endure the crowds. Finally, if you’re a big gambler and have a higher level player’s card, you can usually use a special line to bypass the crowds completely.  Some properties often have buffet discounts or promotions that are worth checking out, to lower the bill.

On to the list of the best Las Vegas buffets.

- Bellagio: high in quality and variety, this usually is at or near the top of everyone’s list of best buffets in Las Vegas. There are high-end touches you seldom see at buffets, such as Dim Sum,  succulent jumbo shrimp along with a huge raw bar, and wood-fired pizzas made to order. Lucky enough to be there on a Friday or Saturday? Check out the weekend specials of Kobe beef, buffalo and venison.  The desserts are just ordinary, but that’s fine – stick with the dinner here and pick up some gelato later in the evening.

WRITING SAMPLES FROM PRESTIGE WRITING

SETTING YOUR WEDDING BUDGET - OH, LORDY!

Planning a wedding is easy. Planning a wedding on a budget is not. One of the major challenges practically any bride will face is trimming her ideal wedding down to something that fits within a realistic budget. Let’s take a look at how to go about setting a wedding budget while still holding a wedding you will look back on fondly.

Stop

The first thing you need to do when planning your wedding is…stop! You should not purchase, reserve or place a deposit on anything wedding-related until you have a budget in place. The last thing you want to do on a whim is drop 80 percent of your budget on a reception hall with a stunning view looking out over the ocean. While the view will be amazing, you are going to be wearing flip flops and eating McDonalds, since you only have a little bit of money left. Slow down, plan and then spend your budget carefully.

Wedding Debt

A wedding is a special ceremony. Unfortunately, it can also be the expense that keeps on giving for years. While the event represents one of the most magical days in the life of a couple, there is a school of thought suggesting restraint is the best policy when it comes to putting together a budget.

The question is simple. Do you really want to put yourself or your parents into serious debt by spending a huge amount of money on an event that will be a one-day affair? Step back and think about the parties paying for the wedding. The Great Recession did significant damage to the financial status of nearly everyone. While your parents might say “yes” to paying for the wedding, it is your duty to evaluate whether they are really in a position to do so or if they will go into heavy debt late in their life to pay for it.

WRITING SAMPLES FROM PRESTIGE WRITING

FAST FACTS ON ELECTRONIC CIGARETTES

The first “smokeless cigarette” was actually invented in the 1960s, but it wasn’t until the 21st century when the “modern” e-cigarette was designed in China. It quickly became popular there, before being exported to Europe and then around the world.

Attempts to regulate electronic cigarettes has created a crazy and confusing quilt of local, state and federal laws. In a few countries they’re banned completely, in several like Australia only e-cigarettes containing nicotine are banned, and Britain is planning to regulate them as “medical devices” within a few years. The U.S. Food and Drug Administration, which was given the right to regulate e-cigs as “tobacco products,” is expected to issue their new proposals shortly. The most common regulations currently in effect around the world ban the sale or use of ecigs by those under the age of 18 in many jurisdictions.

There have been no definitive studies answering the question “are electronic cigarettes safe” and no major research on whether they’re safer than tobacco cigarettes. There’s no debate that an enormous number of toxins and chemicals that are in tobacco smoke are not present in e-cigarette vapor. The next research steps, however, are yet to be taken. Most arguments on both sides are based on small samples or anecdotal.

The number of vapers is growing rapidly worldwide. E-cig sales increased from just 50,000 in the year 2008, to 3.5 million just four years later. And in the United States around 20% of regular smokers have at least tried the product, with around 10% of current or former smokers in Britain now using ecigs.

Big tobacco initially did what it could to stop the spread of electronic cigarettes, in order to protect its market share. But recently almost all of the major tobacco companies have either bought existing e-cigarette companies, or developed their own e-cigs in-house, in order to compete in the rapidly-growing market.

WRITING SAMPLES FROM PRESTIGE WRITING

ARE WEBSITE TERMS OF USE BINDING ON YOU?

As you browse a website, you may notice a link at the bottom of the page to the "terms of use." Have you ever clicked that link and read the terms? If you are like the vast majority of people, the answer is no, and courts are starting to recognize that fact.

Contract?

The terms of use of a website are supposed to act as a contract between you and the site. How can a contract exist if visitors rarely read the terms, much less agree to them? Judges are now ruling it can't. Zappos.com learned this painful lesson recently.

In January of 2012, Zappos reported a database security breach affecting up to 24 million customers. A class action lawsuit was filed against the company, and counsel for Zappos argued the lawsuit should be dismissed, with the dispute instead being sent to arbitration pursuant to language in the terms of use for the site.

Zappos used the "link at the bottom of the page" approach in its arguments. The suing lawyers argued the terms were not binding on the visitors to Zappos because there was no evidence the visitors ever read or agreed to the terms.

The court agreed and ruled the Zappos terms invalid. In ruling, U.S. District Judge Robert C. Jones noted on the last page of the decision,

"…[T]he advent of the Internet has not changed the basic requirements of a contract, and there is no agreement where there is no acceptance, no meeting of the minds, and no manifestation of assent. A party cannot assent to terms of which it has no knowledge or constructive notice, and a highly inconspicuous hyperlink buried among a sea of links does not provide such notice."

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Hiring a Writer? Here's What to Look For.

We hire writers all the time. Here's a list of what we consider "essential" when deciding who makes the cut.

- Writing ability: this is obviously the most important qualifier. Is their content well-written in native English, without spelling or grammatical errors? Is it easy to understand? If it's an article or narrative, does it deliver what the introduction or title promises? If it's sales copy, is there a clear and effective call to action?

- Intellectual curiosity: they're going to have to write on a variety of subjects, many of which are new to them. Are they interested to learn about new topics and grasp new material quickly? Are they good researchers, and does their research translate into authoritative copy?

- Personal qualities: they need to be good listeners, quick studies and easy to work with. Do they quickly grasp new information and ask the right questions? Can they produce quality work in a timely fashion without constant direction and correction?

This is not an exhaustive list, of course, but it's a good way to narrow down the candidates. We hope it helps you, whether you're looking to hire an in-house writer or searching for a quality writing service like ours.